Relauch Of Frooti

Relaunch of Frooti-The Digen Verma Campaign Our aim was to create hype around the product, so we introduced a confidential character called Digen Verma. As our tar own hearing is the spring chicken segment, we wanted to showcase their rebellious ticker through Digen Verma. -Ram Sehgal, MD, Everest corporate Communications. Frooti has always been smeared as a deglutition for kids. Now, we want to position it as a drink for the youth, especially, the college-going teenagers. We hence went in for a real life, down-to-earth person, who, like either college student likes to shell classes, is a good sportsman and is a popular persona in the college, with whom the teenagers can actually colligate themselves. -Alka Bhonsle, Management Consultant, Parle Agrochemicals. WHO IS DIGEN VERMA? at that place was no getting absent from him. A poster at a tidy sum close up in Chennai asked, Will Digen Verma be in the next bus? Or, when watching a characterization; in that location was bound to be an interruption all of a sudden with a written message saying, Digen, your railroad car is existence towed. And, outside in the car park, almost all the cars had stickers on them saying, Digen Verma was here. In many moneymaking(prenominal) places in metros and even remote off places like Simla, there were footmarks accompanied by the mysterious words Digen Verma was here pasted.

in that respect were rumours galore active Digen Verma and his identity. roughly scene it was a fight back for the launch of some peeled fashion label, while others thought Digen Verma he was a philanthro pist. The mystery called Digen Verma was! everywhere, in buses, film halls, colleges, cyber cafes and obtain malls. JUST who is Digen Verma? Thats what the earth seemed to be perk up been scatty to know. In the 15 eld that the campaign lasted in (February 2001), Digen Verma seemed to have become the most talked about faceless name in the country. The Digen Verma promotion campaign was unrivalled of the most interesting and ripe teaser campaigns ever make in India....If you want to get a full essay, shape it on our website: OrderCustomPaper.com

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