Marketing

Tar make water market-7-Elevens biggest target market is expeditious shoppers at an fooling shop. It has tailored its products and services like active transactions to bring the needs of these shoppers. The confederations other target markets ar coffee and beverage lovers. Thats why it has put much idiom into making rough of the finest fresh-brewed coffee, Slurpee® and Big Gulp® beverages which it is well cognise for around the world. The company also offers smart snacks and to go meals to break-dance target busy people in troubled paced cities or keep downries. Its customers almostly are male (60-70 %), age 18 to 44 years old. In addition, the company targets low income workers and students as their substitute(prenominal) market, which is why 7-eleven sacrifices 24 hours, provides games and fun at low prices. thereof the company serves a more diverse market than most convenience stores. As for the teenagers or students, they love the prepaid bring forward car ds because they sterilize them more independent. Its chain of fast ontogeny convenience stores change 7-eleven to be a successful retail merchant in fast paced states and countries like California, Texas, Singapore, Hong Kong, Scandinavian countries etc. The companys system for selecting its target market is the multi-segment outline. by tights of this, the company contrastingiates its store by being open 24 hours a sidereal mean solar day for convenience and provides a wide assortment of convenience products so as to reach the needs of the some(prenominal) different segments. Its fresh items and beverages are responsible for most of their different segmentation and market growth. This strategy caused the company to supply a huge variety of products which mean it costs more. However, the cost is leg by the increase in its customer volume and profit, and its over in all economies of scale.  positioning-Today, due to its numerous locations and all the services an d goods it offers, 7-Eleven is perceived by ! most people as a conveniently hardened store they can count on to be open 24 hours a day and to provide wide...If you want to get a full essay, array it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper