Marketing Plan

MASTER OF BUSINESS ADMINISTRATION AWARDED BY NOTTINGHAM TRENT UNIVERSITY ASSIGNMENT unveiling FORM Module Name: Contemporary Issues in strategic Marketing Module Number: 12 Assignment claim: Marketing innovation Submission Due Date: twenty-eighth Feb 2010 Contemporary Issues in Strategic Marketing Marketing Plan 28th February 2010 (4,575 words) TABLE OF CONTENTTable of contents is missing. satisfy download the devise document to view it. Executive Summary Tokyo negatron Limited has been the top 2 semiconducting materials Production Equipment (SPE) manufacturing business since 1996, seconded to apply Material only. Recently sparing climate had badly impinge on semiconductor unit production industries & vitamin A; wafer dissimulation in dustries. completely SPE makers are facing tough succession due to the ice of capital expenditure (CAPEX) of most semiconductor & deoxyadenosine monophosphate; wafer fabrication companies resulted in no new installation, freezing expansion & axerophthol; etcs. As a result of these circumstances, TEL SPE tax revenue has been dropped from ¥726 billions in FY2008 to ¥325 billions in FY2009 & FY2010 project mere ¥259 billions (Figure 7). and then TEL has been overtaken by ASM & push to 3rd in Top SPE manufacturer in term of revenue (Figure 8). The main reason of TEL precipitously down twilight compare with another(prenominal) manufacturers is because of our least centering of Spare Parts, fixture & Servicing revenue. While other manufacturers utilize well-nigh of the revenue from this sector to cushion the fall, TEL traditionally put focus on new installation. All armed service works volition end when warranty of the equipment expired. Least labor in securing help contract has directed the cus! tomer to go out for alternative root word for spare parts & perform their own derive Preventive Maintenance (TPM). Our contain in service curb to major repair on emergency on-call service. The World Semiconductor Trade Statistic (WSTS) forecasted the global Semiconductor Market to decline -21.6 per centum in 2009, profit +7.3 percent in 2010 and... If you want to get a dependable essay, bless it on our website: OrderCustomPaper.com

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